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As a passionate data enthusiast, I have always been fascinated by the power of data to uncover hidden truths and transform our understanding of the world around us.
For me, data is not just a collection of numbers and statistics, but a powerful tool for social impact and positive change.


This passion project started as an exploration of data - can we use more abstract and nuanced ways of representing data to push the boundaries of data visualization? But it quickly became much more than that. As I delved deeper into the data, I began to realize that it could be used as a lens to understand crucial facts about Indian culture - from our religious beliefs and culinary traditions to our impact on the environment.


Of course, data is not always objective - it can be shaped by our biases, preconceptions, and cultural assumptions. But that's precisely what makes data so powerful - it can challenge our perceptions and help us see the world in new and unexpected ways. By using effective data visualization techniques, we can systematically break down the negative trends and biases that often shape our understanding of the world.


This project is centred around the idea that data can change behaviours and create social impact. Each booklet in the series focuses on a different aspect of Indian culture, providing a rich and nuanced exploration of topics like religion, food, and the environment. But this is not just a dry collection of statistics - the design of each booklet is carefully crafted to capture the visual essence of the subject matter, helping viewers to better understand the numbers and the stories they tell.


My hope is that this series will introduce readers to some surprising and thought-provoking facts about Indian culture, and inspire them to explore these topics further. Data may be objective, but it is ultimately a reflection of the human experience - and by using it as a tool for social change, we can help build a more equitable and just society for all.

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