VISUAL SYSTEM AND IDENTITY DESIGN
Tessera is a cutting-edge ticketing and event management platform that empowers organizers in Southeast Asia to create exceptional event experiences, solving for issues like availability and trust issues for it's users through technology.
Dedicated to connecting individuals not just to events but to memorable experiences that transcend time and space, Tessera's logo features a wavy connector that visually plays on the letters, symbolizing how Tessera seamlessly links people, places and experiences. Through its innovative ticketing platform, Tessera fosters a sense of community and shared excitement. This connectivity extends beyond the physical event, offering a digital bridge that is adaptive to the modern needs of the market, enriches interactions and enhances participation, making every event an opportunity to build relationships and create lasting memories for both organizers and customers alike.
The visual system is derived from the logo and applied to various brand platforms, touchpoints and assets.
The Tessera loop acts as a common thread across all, connecting imagery and content. Based on a vibrant color palette, the visual system creates a clear content hierarchy across the branding. A deliberate choice, the subtly vibrant and extensive color palette helps establish visual hierarchy vis-a-vis the context in which it's used. In doing so, the system is able to leverage combinations to standardize and help communicate different moods, thereby giving an inherent flexibility to the visual system.
Project Team:
Creative Direction: Saumya Mittal
Brand Strategy and Content: Drishti Sharma
Graphic Design: Vani Jain
