Here at Local, we believe that inspiration can come in from anywhere. The studio aspires to be inspired by local typography, form, textures, and color while creating designs for even international brands like Estee Lauder or General Mills. Our director constantly encourages us to click whatever we are inspired by. We often take time out from client work and go and click localities around us. At the studio, we call these "Local Walks".
The images are a visual bank for us to be inspired by and apply for future projects. This practice has helped me quite a bit as it has taught me how design can only make an impact if its relevant to the audience it aims to target. We have used type inspired by local scripts, patterns inspired by local textile practices, colors inspired by a door we saw in a neighborhood.
Here are a few images I have clicked while on these walks and during my stay in Mumbai.