IDENTITY AND VISUAL SYSTEM
Libas is a legacy brand for Indian ethnic wear inspired by traditional prints and handicrafts. The brand is exclusively for women.
We created a pattern to reflect the brand’s ethnic roots with a new-age touch.
We wanted to enhance the brand’s essence with a celebratory sparkle through aesthetic brand patterns that could be used across online and offline mediums.
The density and formation of these brand patterns can be varied depending on their applications, making the whole visual system extremely flexible.
Graphic Design: Nishtha Sharma, Saumya Mittal
Technical Assistance: Mohan Godwal, Ajay Sharma
Brand Strategy: Sujatha Shankar Kumar
Project Management: Tarka Patil
Creative Direction: Anthony Lopez
Video Courtesy: Libas