Ira Skincare branding
Softwares used: Adobe aftereffects and illustrator
Ira means water in Sanskrit. The brand was inspired by the Indian household practice of recycling rice water. The brand reuses water used to wash rice for creating a sustainable chain of skincare products. The bottles are made of glass and inspired from the natural forms of water. Ira was designed for the UK market, targeting females aged 18-40 years.