EFKON is a leading global provider of Intelligent Transportation Systems (ITS), Electronic Toll Collection (ETC), enforcement, and traffic telematics solutions.
With extensive expertise in all major electronic tolling technologies, EFKON is committed to creating smarter, safer, and more efficient solutions for its customers.
Recently, EFKON sought to expand its visual identity beyond its logo. To achieve this, we incorporated two key elements - lines and dots - to represent EFKON's core offering of smooth traffic flow and safe roads. The repeated use of lines creates a sense of movement and effortlessness, while the minimalist and simple design ensures that it can be easily applied across various media. This approach provides EFKON with a consistent, clean, and professional look.
IIllustration: Era Namjoshi
Motion Graphics: James Thottan
Brand Strategy and Content: Ridhima Chatterjee
Graphic design and creative direction: Saumya Mittal